“Content marketing ideas for spas and salons” was originally published September 2017 and updated July 2019.
Content marketing is one of the easiest and most effective ways to market just about any business, including spa and salon. By now you probably know what content marketing is, and might even have tried it with varying degrees of success.
If you’re floundering for ideas, or are not sure where to start, below you will find a list of 30 content ideas to use in your marketing for spas and salons.
Once you have your marketing strategy in place and are ready to move forwards, we hope you’ll find these ideas helpful.
Teach, don’t sell.
But first, take note: regardless of what platform you’re using or what your strategy is, there’s one thing you should always keep in mind, and that is to teach and not to sell.
The dictionary defines content marketing at “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
The best content marketing avoids actively pushing your products and services, and focuses on how you can help your target audience.
Too many companies, regardless of whether the platform is a blog, Facebook, Instagram, or other social media, still create content that essentially says this this:
Here’s a thing we sell for money!
Here’s the information and stuff about the thing!
Give us money in exchange for the thing!
This doesn’t work because everyone else is doing the same thing trying to sell their thing.
Download our guide to “30 content marketing ideas for spas and salons for 2019” and learn how to crate content like a pro!