By Christina Daves As a spa owner or manager, getting customers in the door is one of the most important aspects of your business. Advertising …
Read more
Category: Business
Don’t confuse your spa’s customer service with your customer experience
Your spa’s customer service and customer experience are two different things. Do you know how to tell them apart? By David Avrin, CSP Choices. The …
Read more
Study finds people are too busy and guilty for self care (let’s change that)
If you’re in the business of helping others take care of themselves, a valuable message you can send out into the world is that it’s …
Read more
10 things your spa customers should never see
An excellent guest experience in your spa means putting your best foot forward, always. Spa customers should only ever see the good in you and …
Read more
The most relaxing music in the world according to science
Researchers claim to have found the most relaxing music. How to apply this knowledge in the spa? Music makes a big difference in your spa …
Read more
What to tell guests who “don’t have time” for a regular massage
How to convince your guests of the benefits of regular massage There is significant evidence that regular massage can have a range of benefits on …
Read more
Stephanie Rest on how to attract and retain talent in the spa industry
The staff shortage in spa and wellness is a hot topic. Everyone is looking for solutions. These aren’t necessarily obvious and may require some uncomfortable …
Read more
Seven creative marketing ideas for attracting new spa customers
Attracting new spa customers can take some effort and creativity on your part. There are a lot of wonderful spas out there. How do you …
Read more
5 ways to improve your spa guest experience
Guest experience is everything in spa. It will make or break your business. As we have noted before (in an article on how to turn …
Read more
We Work Well: redefining the business to business landscape
We Work Well is reimagining the hosted buyer event and redefining the business-to-business landscape. In January, 2019, Monica Helmstetter and Lucy Hugo, formerly of Questex …
Read more