It’s time to look a the trends and developments that will rock the spa & wellness industry in 2024. Here’s one in our series and …
Read more
Category: Business
2024 Spa & Wellness Trend: music as medicine
It’s time to look a the trends and developments that will rock the spa & wellness industry in 2024. Here’s one in our series and …
Read more
Mastering the art of conversation & customer information gathering
When it comes to building connections with your spa and hotel guests, effective conversations play a pivotal role. When it comes to building connections with …
Read more
Enhancing retail sales in spas: the multisensory revolution with Yon-Ka Paris
Yon-Ka Paris products are designed to create an unforgettable multisensory experience while delivering maximum efficacy for skin care needs. In today’s hypercompetitive world of spa …
Read more
Can raising prices instead of discounting increase sales?
According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them. In the world of …
Read more
The power of scent marketing to increase sales at your spa
Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …
Read more
Irisha Steele shares insights on marketing & mentoring
Spa and wellness consultant, Irisha Steele, talks mentoring, guest experience, marketing, and more. Irisha Steele is a seasoned spa and wellness professional. After several years …
Read more
How to handle bad reviews of your hotel or spa
Don’t get mad. Be nice. Here’s how to handle bad reviews of your hotel, resort or spa. Online reviews matter. They can make or break …
Read more
Sauna aufguss: the rise of the ritual
Event saunas and aufguss performances are designed to make saunas more social and less boring. You’ve probably been hearing a bit, or a lot, about …
Read more
Dear Sal, how I can keep revenue coming in during slower times?
Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …
Read more