Spa and wellness is going through a great evolution right now, and it feels like the speed at which this is happening keeps increasing. Technologies …
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Category: Business
10 questions to ask in a customer satisfaction survey
The customer satisfaction survey is a key element of spa business success. Some people balk at the idea of soliciting feedback – I once heard …
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Don’t confuse your spa’s customer service with your customer experience
Your spa’s customer service and customer experience are two different things. Do you know how to tell them apart? By David Avrin, CSP Choices. The …
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Study finds people are too busy and guilty for self care (let’s change that)
If you’re in the business of helping others take care of themselves, a valuable message you can send out into the world is that it’s …
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The most relaxing music in the world according to science
Researchers claim to have found the most relaxing music. How to apply this knowledge in the spa? Music makes a big difference in your spa …
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What to tell guests who “don’t have time” for a regular massage
How to convince your guests of the benefits of regular massage There is significant evidence that regular massage can have a range of benefits on …
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Stephanie Rest on how to attract and retain talent in the spa industry
The staff shortage in spa and wellness is a hot topic. Everyone is looking for solutions. These aren’t necessarily obvious and may require some uncomfortable …
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Seven creative marketing ideas for attracting new spa customers
Attracting new spa customers can take some effort and creativity on your part. There are a lot of wonderful spas out there. How do you …
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5 ways to improve your spa guest experience
Guest experience is everything in spa. It will make or break your business. As we have noted before (in an article on how to turn …
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We Work Well: redefining the business to business landscape
We Work Well is reimagining the hosted buyer event and redefining the business-to-business landscape. In January, 2019, Monica Helmstetter and Lucy Hugo, formerly of Questex …
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