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Spa Executive

The magazine for leaders in the business of wellness

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Category: Business

Irisha Steele

Irisha Steele shares insights on marketing & mentoring

May 17, 2023 Spa Executive Business, Features

Spa and wellness consultant, Irisha Steele, talks mentoring, guest experience, marketing, and more.  Irisha Steele is a seasoned spa and wellness professional. After several years …

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How to handle bad reviews of your hotel or spa

April 21, 2023 Elizabeth Bromstein Business

Don’t get mad. Be nice. Here’s how to handle bad reviews of your hotel, resort or spa. Online reviews matter. They can make or break …

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Sauna aufguss: the rise of the ritual

March 20, 2023 Spa Executive Business

Event saunas and aufguss performances are designed to make saunas more social and less boring. You’ve probably been hearing a bit, or a lot, about …

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Dear Sal, how I can keep revenue coming in during slower times?

March 14, 2023 Sal Capizzi Business

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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personalized nutrition

Wellness trend: personalized nutrition

December 14, 2022 Spa Executive Business

Personalized nutrition focuses on the individual  with customized diets based on individual factors like microbiome and metabolism. According to Harvard School of Public Health, personalized …

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cold plunge

Wellness trend: the cold plunge

November 10, 2022 Spa Executive Business

Every day, people are sharing social media posts about jumping into cold water, and Google Trends shows that the term “cold plunge” has surged in …

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Wellness trend: sobriety

November 4, 2022 Spa Executive Business

Millennials are sometimes referred to as “generation sober” because of their non-drinking culture while Gen Z reportedly drinks even less. Read more about the  2023 …

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Wellness trend: ketamine

October 21, 2022 Spa Executive Business

Ketamine has been found to be a potentially promising treatment for depression, migraines, generalized anxiety disorder, and more.  When they called cannabis a “gateway drug,” …

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Wellness trend: talking menopause and perimenopause

October 7, 2022 Spa Executive Business

Empowered and emboldened by numbers, social media, and celebrity voices, women are talking openly about the previously taboo topics of  menopause & perimenopause. Half the …

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Musicstyling’s Axel Jennewein on music and the hospitality guest experience

September 22, 2022 Spa Executive Articles, Business, Spotlight

Music is an important part of the hospitality customer experience, playing a key role in your overall atmosphere and in how the guest feels when …

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