Color may impact emotions and even behavior. Here’s how to use color in your spa to enhance your guest experience. Just like the music and …
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Category: Business
Allan Share of the Spa Industry Association on three keys to spa industry success
Say yes, and two more keys to spa industry success from Allan Share, President of the Spa Industry Association, In 1989, Hannelore Leavy started the …
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The future of the spa industry, where do we go from here?
Spas have seen a lack of support and general disregard during this pandemic. What is the future of the spa industry and where will we …
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Do reviews matter? They’re one of your most important marketing tools
If you’re wondering “do reviews matter?” They’re actually one of your most important marketing tools and can make or break your business success. Online reviews …
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How to stop leaving money on the table and increase hospitality revenue
Spas and hospitality companies leave money on the table in many ways. Here’s how to stop doing that and increase hospitality revenue. Are you losing …
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Turn your customers into influencers. Here’s how
Influencer marketing can be very expensive, or a cost effective way to give your brand a boost. Here’s why and how to turn your customers …
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One perspective on the future of wellness tourism
The travel and tourism sectors have changed dramatically over the past year. This change is unprecedented and unexpected. As we move into a new future, …
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Why wellness is more important than ever in 2021
Stress and anxiety combined with a desire to optimize immunity in the wake of 2020’s pandemic shutdowns make wellness more important than ever in 2021. …
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Lindsay Madden-Nadeau on Meraki & authentic wellness experiences
Wellness industry leader, Lindsay Madden-Nadeau talks about Meraki, her new company creating bespoke wellness solutions, and what makes an authentic wellness experience. Lindsay Madden-Nadeau has …
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How to optimize your gift card sales this holiday season
Spa gift cards and gift certificates are a great way to increase revenue and attract customers. Use these tips to optimize your gift card sales …
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