Employee burnout in the spa industry is something we’ve touched on briefly in the past. In…
Category: Business
Trend alert: rise in talk around infertility brings big opportunities for spa & wellness
Infertility is on the rise as a health and wellness issue and spas are well positioned…
Iconic designer Clodagh on how to bring joy to your space
Clodagh is an Irish-born, New York-based designer who is widely recognized as a pioneer of green…
The why and how of influencer marketing for spas
Influencer marketing continues to grow and many companies are incorporating the approach into their overall brand…
Personalization: the key to customer experience
Custom-mixed Ayurvedic oils based on doshas. Personalized tea blends designed to elevate mood. Thermal wraps and…
OM4 Organic Male CEO Michael Bruggeman on successful marketing to men
More men are enjoying what was once considered a girly activity, and taking trips to the…
30 content marketing ideas for spas and salons for 2019
“Content marketing ideas for spas and salons” was originally published September 2017 and updated July 2019.…
Expert insight: the greatest challenges facing spas right now (part I)
We asked industry experts what they would say are the biggest challenges the spa sector is…
Expert insight: the greatest challenges facing spas right now (part II)
Jeff Matthews, Managing Director, Spa Foundations Around the world, we’re all facing the same problem and…