According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them. In the world of …
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Category: Business
The power of scent marketing to increase sales at your spa
Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …
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Irisha Steele shares insights on marketing & mentoring
Spa and wellness consultant, Irisha Steele, talks mentoring, guest experience, marketing, and more. Irisha Steele is a seasoned spa and wellness professional. After several years …
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How to handle bad reviews of your hotel or spa
Don’t get mad. Be nice. Here’s how to handle bad reviews of your hotel, resort or spa. Online reviews matter. They can make or break …
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Sauna aufguss: the rise of the ritual
Event saunas and aufguss performances are designed to make saunas more social and less boring. You’ve probably been hearing a bit, or a lot, about …
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Dear Sal, how I can keep revenue coming in during slower times?
Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …
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Wellness trend: personalized nutrition
Personalized nutrition focuses on the individual with customized diets based on individual factors like microbiome and metabolism. According to Harvard School of Public Health, personalized …
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Secrets of 5-Star spa directors
Directors of 5-Star spas share what sets them apart from the rest. Learn the secrets of 5-Star spa directors. As we gear up to head …
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Wellness trend: the cold plunge
Every day, people are sharing social media posts about jumping into cold water, and Google Trends shows that the term “cold plunge” has surged in …
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Wellness trend: sobriety
Millennials are sometimes referred to as “generation sober” because of their non-drinking culture while Gen Z reportedly drinks even less. Read more about the 2023 …
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