Guests can’t take advantage of your classes, excursions, and cabana packages if they don’t know these things are available. These hotel marketing tips will help. …
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Author: Elizabeth Bromstein
How to handle bad reviews of your hotel or spa
Don’t get mad. Be nice. Here’s how to handle bad reviews of your hotel, resort or spa. Online reviews matter. They can make or break …
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Forbes announces 2023 award winners. The new 4 & 5 Star spas
Forbes Travel Guide has named its 2023 award winners, which include 21 Five-Star and 19 Four-Star spas. Forbes Travel Guide (“FTG”) the only independent, global …
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Secrets of 5-Star spa directors
Directors of 5-Star spas share what sets them apart from the rest. Learn the secrets of 5-Star spa directors. As we gear up to head …
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Four Seasons’ Christelle Besnier on what makes an effective spa director and a great guest experience
Four Seasons’ Senior Spa Director, Middle East and Africa, Christelle Besnier, talks about her spas and the habits of effective spa directors. Christelle Besnier is …
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How to manage a toxic employee in your spa
Toxicity results in low productivity, low morale, and high absenteeism, and can cost a company dearly. Here’s how to manage a toxic employee in your …
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Futurist, Gerd Leonhard, on the future of spa, wellness & hospitality
What does the future hold for spa, wellness, and hospitality? Futurist, Gerd Leonhard, shares his vision for what we can expect soon — and soon …
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Spa in the metaverse: the technology shaping the future
The spa is coming to the metaverse with technologies that will allow us to travel, interact, smell, and feel touch. Here’s what we can expect …
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Bill Bensley on design, guest experience & the single most important element of a spa
Landscape architect, architect, and designer Bill Bensley on designing for wellness, sustainability, the importance of incorporating nature, and much more. Bill Bensley is a landscape …
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Is this the best smell in the world?
What’s the best smell in the world? Researchers set out to find out. Here’s what they learned. You’ve probably heard it said that, while there …
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