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Spa Executive

Spa Executive

The magazine for leaders in the business of wellness

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Author: Elizabeth Bromstein

Download Spa Executive’s 2024 Spa & Wellness Trends Report

November 20, 2023 Elizabeth Bromstein Archives, News

  It’s time to look a the trends and developments that will rock the spa & wellness industry in 2024.  Among the trends we’re watching …

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2024 Spa & Wellness Trend: yield management is redefining revenue potential

November 8, 2023 Elizabeth Bromstein Archives, Business

It’s time to look a the trends and developments that will rock the spa & wellness industry in 2024. Here’s one in our series and …

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Can raising prices instead of discounting increase sales?

July 26, 2023 Elizabeth Bromstein Archives, Business

According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them.  In the world of …

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How to handle bad reviews of your hotel or spa

April 21, 2023 Elizabeth Bromstein Archives, Business

Don’t get mad. Be nice. Here’s how to handle bad reviews of your hotel, resort or spa. Online reviews matter. They can make or break …

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Forbes announces 2023 award winners. The new 4 & 5 Star spas

February 15, 2023 Elizabeth Bromstein Archives, News

Forbes Travel Guide has named its 2023 award winners, which include 21 Five-Star and 19 Four-Star spas. Forbes Travel Guide (“FTG”) the only independent, global …

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Secrets of 5-Star spa directors

November 13, 2022 Elizabeth Bromstein Archives, Business

Directors of 5-Star spas share what sets them apart from the rest. Learn the secrets of 5-Star spa directors. As we gear up to head …

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Four Seasons’ Christelle Besnier on what makes an effective spa director and a great guest experience

October 18, 2022 Elizabeth Bromstein Archives, Spotlight

Four Seasons’ Senior Spa Director, Middle East and Africa, Christelle Besnier, talks about her spas and the habits of effective spa directors. Christelle Besnier is …

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How to manage a toxic employee in your spa

August 5, 2022 Elizabeth Bromstein Archives, Management

Toxicity results in low productivity, low morale, and high absenteeism, and can cost a company dearly. Here’s how to manage a toxic employee in your …

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Futurist, Gerd Leonhard, on the future of spa, wellness & hospitality

June 7, 2022 Elizabeth Bromstein Archives, News

What does the future hold for spa, wellness, and hospitality? Futurist, Gerd Leonhard, shares his vision for what we can expect soon — and soon …

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spa in the metaverse

Spa in the metaverse: the technology shaping the future

June 7, 2022 Elizabeth Bromstein Archives, Business, Features

The spa is coming to the metaverse with technologies that will allow us to travel, interact, smell, and feel touch. Here’s what we can expect …

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