The Red Door Spa and Salon is rebranding for a new era

After more than 100 years in the spa and salon space, The Red Door Salon & Spa is rebranding as Mynd Spa & Salon.

The company recently announced the rebrand, and said that its 26 existing locations will all undergo renovations, to be completed in 2020.

The renewed Mynd Spa & Salon will have a new look and feel, with airy spaces and a “soothing color palette.” Mynd is viewing this shift as an opportunity to evolve the brand, expand service offerings, and partner with innovative product lines. The spas and salons will offer a streamlined menu of tailor-made beauty and wellness services in the same seven self-care areas previously offered by The Red Door : massage therapy, body treatments, skincare, nail care, haircut and color, makeup, and waxing.

Clean and cruelty-free product lines by female- and family-owned businesses, including cosmetics companies Rodial and Delilah and skincare brands Babor and Dr. Dennis Gross, will be introduced in-store and online.

At its core, the Mynd philosophy is that beauty is intrinsically connected to wellness of both body and mind, and the company is dedicated to using its resources to support guests’ overall wellbeing.

“With a community of best-in-industry experts, products grounded in science and nature, and services that demonstrate the power of human connection, Mynd sees itself as a brick-and-mortar support system for individuals seeking lasting health, beauty, and wellness – however they choose to define these goals for themselves.”

“’Self-care, undefined’” is the mantra of Mynd, according to a media release.

Todd Walter, CEO of Mynd Spa & Salon said in a statement, “In a world where self-care is an increasingly vital need, where the cause-and-effect between self-care and health and wellness is so clear, we’re thrilled to offer services that have the ability to tangibly improve our guests’ lives.

“While proudly embracing our roots as The Red Door – more than 100 years in the spa and salon space – we’re excited by the far-reaching potential of this evolution of the brand. With new product lines and services, an introspective articulation of our core values — and new values — and an innovative focus on personalizing self-care, we’re looking forward to supporting our loyal and ever-growing community.”

Mynd will retain The Red Door’s tiered menu format of Mini, Essential, and Escape options, and the spa offers a membership program and a mobile rewards program, as well as beauty and wellness services in corporate offices.

 

Spa Executive magazine is published by Book4Time, the world’s most innovative spa, salon, wellness, and activity management software. Learn more at Book4Time.com.

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