Victoria Beckham has released her first skincare product, Cell Rejuvenating Priming Moisturizer, in collaboration with Augustinus Bader. Bader is a professor of Cell Techniques and Applied Stem Cell Biology at the University if Leipzig, in Germany, co-founder of Augustinus Bader Group of Companies, and creator of cult skincare favourite The Cream.
He counts among his fans Danuta Mieloch, celebrity facialist and founder of Rescue Spas day spas in New York and Philedelphia. In October, 2019, Vogue reported that The Cream, which retails for $265, was on track to exceed sales of $20 million this year.
Beckham, who introduced her eponymous makeup line this fall, has been working with Bader to create their Cell Rejuvenating Priming Moisturizer, which is branding itself as “a new gold standard in science-backed beauty,” where “revolutionary science meets illuminating crème.”
View this post on Instagram
“It’s been a dream to develop with Augustinus, a priming moisturizer that works to improve the health of my skin and gives me that fresh, natural glow that I love.” – @victoriabeckham – The Victoria Beckham by Augustinus Bader Cell Rejuvenating Priming Moisturizer is backed with our proprietary TFC8 technology, was inspired by and designed to enhance @victoriabeckham’s iconic glowing skin. – #TapToShop and achieve that Victoria Beckham glow exclusively on AugustinusBader.com with free express shipping worldwide. – #AugustinusBader #VictoriaBeckhamBeauty #VictoriaBeckham #New #beauty #skincare #radiance #primer #moisturizer #partnership
According to a media release, the lightweight, fragrance free, creme moisturizer acts as a moisturizer and primer, and features renewing skincare technology, creates an instantly gratifying glow, and features Bader’s proprietary TFC8 technology to contribute to the skin’s own repair and renewal systems.
Natural black tea ferment, “rich in organic acids and group B vitamins which plumps and smooths skin”
Natural papaya extract, “to brighten and soften”
Micro algae extract, “which works to augment collagen production and enhance elasticity”
Plant-derived polymers “which act as a breathable film on the skin to allow makeup to be applied smoothly and without clogging pores”
Optical powders “which instantly refine and reduce the look of pores while giving a natural radiance.”
“Infused with powerful actives, the Cell Rejuvenating Priming Moisturizer is clinically tested and shown to help support cell turnover and improve radiance, plump and tone skin, while immediately minimizing the appearance of pores and imperfections. This clean, high-performance priming moisturizer combats long-and short-term signs of aging, creates an instant radiant glow, and flawlessly prepares your skin for whatever comes next.”
Beckham has long been a fan of Bader’s technology, according to her World Of Victoria Beckham website, and she wanted to create a product that is “really active as well as clean.”
She said in a press release, “It’s been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and gives me that fresh, natural glow that I love,”
Bader said, “These innovations come from cell biology over the last 20 to 30 years. [They] finally made it to a product that everyone can use.” He also called the moisturizer “a game changer in a skincare product.”
We’ve released our spa and wellness trends to watch for 2020. Sign up for Spa Executive’s newsletter and download the free report! CLICK HERE >>
Spa Executive magazine is published by Book4Time, the world’s most innovative spa, salon, wellness, and activity management software. Learn more at Book4Time.com.