A new luxury spa, Wedgewater Spa in Madison, Wisconsin, offers an immersive cheese experience, including fromage facials and brine baths.
A new luxury spa is opening its doors. Wedgewater Spa in Madison, Wisconsin, offers an immersive cheese experience built on more than 180 years of world-class artisanship. This spa features a variety of premium beauty and wellness treatments that highlight the iconic cheeses that define Wisconsin in the eyes of the world.
High-end cheese therapy is becoming a wellness trend and The Wedgewater Spa represents the zenith of this burgeoning cultural phenomenon.
“Now everyone will understand what Wisconsinites have known for decades: the real secret to great skin and a happy life is great cheese,” says Victoria Curdsworthy, Wedgewater’s Director of Experience, in a statement.
Wedgewater is poised to capitalize on exploding consumer interest in the recently revealed gamut of whole-body, wellbeing benefits of cheese.
“Our research shows that the essential proteins, natural fats and amino acids in cheese provide the ultimate moisturizing and anti-aging benefits,” says Dairyl Bechamel from the Center for Dairy Research. Results are dramatic and instantaneous. “There’s definite irony in the fact that a 5-year aged cheddar face mask can help you look five years younger,” says Bechamel.
Relax, restore and recharge with Wedgewater’s impressive menu of indulgences. These include:
Fromage Facials: Renew and revitalize your skin’s natural radiance with a clarifying cleanse, exfoliation and the ultimate restorative properties of your Wisconsin cheese of choice. Select from a curated list of award winners that include Wisconsin originals like Upland’s Pleasant Ridge Reserve, Carr Valley’s Gran Canaria and Dunbarton Blue from Roelli Cheese Haus.
Salt Brine Bliss Colonic: Reboot and reset with a detoxifying cleanse using the same sodium-rich brine that nourishes the legendary rinds of Sartori’s BellaVitano, a true Wisconsin icon.
Raw Milk Baths: The soothing, rich texture and natural lactic acids of milk found in Wedgewater’s 4th-generation copper cheese vats will dissolve the proteins holding together dead skin cells and melt your daily stresses away.
Rind Scrubs: Awaken tired skin with the natural exfoliator that Wisconsin pioneered: the rinds from the heavily awarded hard cheeses produced at countless creameries throughout the state.
Limburger Moisturizing Mist: Repair damaged skin cells, clear sinuses, relieve allergies and reset your immune system with the antioxidant-rich properties found in the Limburger shower, a refreshing and peptide-heavy decadence first imported by the first wave of German immigrants to Wisconsin.
Gouda Wax: Whether you’re looking for brow, full face, underarm, leg or Brazilian, Wedgewater wax comes exclusively from award-winning Gouda maven, Marieke Penterman.
Opening 4/1/2023. visit www.wedgewaterspa.com to learn more.
About Wisconsin Cheese: The tradition of cheesemaking excellence began more than 180 years ago, before Wisconsin was recognized as a state. Wisconsin’s 1,200 cheesemakers, many of whom are third- and fourth-generation, continue to pass on old-world traditions while adopting modern innovations in cheesemaking craftsmanship. For more information, visit WisconsinCheese.com or connect on Facebook.
About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at wisconsindairy.org.
When booking an appointment at Wedgewater Spa, please have a wonderful April Fools!
KUDOS TO THE DAIRY FARMERS OF WISCONSIN FOR THIS ONE. THEY EVEN BUILT A WEBSITE FOR IT!