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Spa Executive

The magazine for leaders in the business of wellness

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Tag: marketing

Trilogy’s Ingrid Middaugh talks data, revenue, and marketing your spa

August 31, 2023 Spa Executive Spotlight

We spoke with Ingrid Middaugh, Vice President of Operations for Trilogy Spa Holdings, about data, revenue, and marketing your spa so it gets the attention …

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Scent expert, Caroline Fabrigas, on creating signature scents for spas & hotels

July 17, 2023 Spa Executive Archives, Most popular

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and …

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21 hotel marketing tips and strategies for your spa & ancillary revenue departments

May 25, 2023 Spa Executive Archives, Most popular

Guests can’t take advantage of your classes, excursions, and cabana packages if they don’t know these things are available. These hotel marketing tips will help. …

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26 marketing strategies and tips for your spa

December 8, 2022 Spa Executive Archives, Most popular

Marketing is key to business success no matter what your industry. Let’s take a look at 26 marketing strategies, tips, and tricks for your spa.  …

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turn your customers into influencers

Turn your customers into influencers. Here’s how

March 12, 2021 Spa Executive Archives, Business, Features

Influencer marketing can be very expensive, or a cost effective way to give your brand a boost. Here’s why and how to turn your customers …

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Recent posts

  • Are we witnessing the end of the CBD craze?
  • The five sleep factors that reduce mortality
  • Mastering the art of conversation & customer information gathering
  • yield management Yield management: how your hotel & spa data makes you money
  • Featured property: Four Seasons Hotel Toronto
  • Unveiling the seductive side of KPIs: metrics that make business sizzle
  • Trilogy’s Ingrid Middaugh talks data, revenue, and marketing your spa
  • are your employees lonely Are your employees lonely? Here’s what that could cost you
  • Enhancing retail sales in spas: the multisensory revolution with Yon-Ka Paris
  • Yon-Ka Paris: elevating the art of skincare led by new CEO, Antoine Lamarche
  • Can raising prices instead of discounting increase sales?
  • 11 easy ways to improve retail sales in your spa
  • Featured property: Raffles London at the OWO
  • Dear Sal, how can I hire the best spa employees?
  • Scent expert, Caroline Fabrigas, on creating signature scents for spas & hotels
  • Scent marketing The power of scent marketing to increase sales at your spa
  • 21 hotel marketing tips and strategies for your spa & ancillary revenue departments
  • How AI can help with recruitment & retention in hospitality

More articles…

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