According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them. In the world of …
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Tag: retail
11 easy ways to improve retail sales in your spa
Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer …
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The power of scent marketing to increase sales at your spa
Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …
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Dear Sal: how can we improve retail sales at our spa?
Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …
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3 tips for optimizing your retail revenue
Retail is often a challenge in spas, but you can make it a significant part of your revenue. Start optimizing your retail strategy with these …
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