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Spa Executive

The magazine for leaders in the business of wellness

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Tag: retail

Can raising prices instead of discounting increase sales?

July 26, 2023 Elizabeth Bromstein Archives, Business

According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them.  In the world of …

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11 easy ways to improve retail sales in your spa

July 25, 2023 Spa Executive Archives, Most popular

Improve retail sales with these 11 easy strategies.  Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer …

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Scent marketing

The power of scent marketing to increase sales at your spa

July 5, 2023 Spa Executive Archives, Business

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …

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Dear Sal: how can we improve retail sales at our spa?

December 8, 2022 Spa Executive Archives, News

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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3 tips for optimizing your retail revenue

September 3, 2021 Spa Executive Archives, Business

Retail is often a challenge in spas, but you can make it a significant part of your revenue. Start optimizing your retail strategy with these …

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Recent posts

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  • are your employees lonely Are your employees lonely? Here’s what that could cost you
  • Enhancing retail sales in spas: the multisensory revolution with Yon-Ka Paris
  • Yon-Ka Paris: elevating the art of skincare led by new CEO, Antoine Lamarche
  • Can raising prices instead of discounting increase sales?
  • 11 easy ways to improve retail sales in your spa
  • Featured property: Raffles London at the OWO
  • Dear Sal, how can I hire the best spa employees?
  • Scent expert, Caroline Fabrigas, on creating signature scents for spas & hotels
  • Scent marketing The power of scent marketing to increase sales at your spa
  • 21 hotel marketing tips and strategies for your spa & ancillary revenue departments
  • How AI can help with recruitment & retention in hospitality

More articles…

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