The most common wellness traveller is a solo woman. Here’s what she wants.

The most common wellness tourist is a woman travelling alone who wants to spend less than 2,000 USD on a five-day all inclusive wellness vacation, and absolutely must have her pick of healthy food options.

This is according to a recent survey conducted by The Wellness Tourism Association (WTA), a Denver, Colorado based non-profit organization creating networking, educational and marketing opportunities for the wellness tourism industry.

A total of 2,566 respondents participated in the online survey. The overwhelming majority of these (92%) were female. They varied in age from 35 to 55 (46.57%) and over 55 (43.26%), with the remainder younger than 35 years.

Here are a few key findings according to a media release:

A “general overall reboot”

Just under half of survey respondents (44.93%) identified a “general, overall reboot” as their main goal for a wellness vacation.

Half of respondents (49.22%) would be willing to spend less than USD 2,000 on a five-day all-inclusive (not including transportation) wellness vacation. Close to the same number (44.86%) would be willing to spend between USD 2,500 and USD 5,000.

A vast majority (84.57%) cited “a variety of healthy food options” as a “must have” for their personal wellness vacation, followed closely by “accessible nature” (72.9%), “access to spa treatments” (69.91%) and “a wide range of scheduled fitness activities” (68.86%).

Sizing up their “perfect length of stay” for a wellness vacation, 48.75% of respondents chose “3 to 5 nights,” while 33.63% chose “7 nights.”

When asked with “whom do you/would you prefer to travel on a Wellness Vacation?” 47.15% said they would like to travel solo, either to stay that way (22.72%) or to “meet up with the like minded” (24.43%) or “with a significant other” (24.28%).

Asked what type of wellness vacation they “do” or “would” prefer, 76.73% selected “a self-guided program” with opportunity to pick and choose from a menu of options,” versus just over 23.27% who wanted “a structured program” guided by hosts and experts.

“As a journalist covering the travel industry for over 20 years, I am thrilled to kick off the inaugural WTA Meeting of Members by revealing the findings of our first survey,” said Anne Dimon, President of the Wellness Tourism Association. “While the survey has confirmed things we already knew, it also revealed a few surprises. We know the results will provide much needed consumer data for both suppliers and travel advisors.”

 

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