Spa industry hits record revenue highs

The United States spa industry revenue reached a record high of more than $17.5 billion in 2017. This marks a 4.3% increase from $16.8 billion in 2016.

This is according to the International SPA Association (ISPA), which recently released its full annual findings of spa industry indicators conducted by PricewaterhouseCoopers (PwC).

The study presents what is known as the “Big Five”: total revenue, spa visits, spa locations, revenue per visit and number of employees for the US spa industry.

“The data continues to show a healthy and robust spa industry resulting in a wealth of reputable career opportunities for those looking to find a stable work environment,” said ISPA President, Lynne McNees, according to a media release. “This study marks eight consecutive years of revenue growth with total spa industry revenue exceeding $17.5 billion in 2017.”

The number of spa locations is also at a record high, with 21,700, across the US. This beats the previous high of 21,300 recorded in 2008, just before the recession.

“The net increase of 510 spa locations in 2017 equates to just shy of 10 new spas entering the market in the U.S. every week. The study also revealed total visits to be 187 million – the equivalent of over 511,000 people visiting U.S. spas each day.”

Colin McIlheney, Global Research Director at PwC, said, “What is most striking is the across the board surge in numbers. All key performance metrics are on a strong upward trajectory. This is evidence of an industry enjoying a sustained period of robust growth.”

The complete study was released at the 2018 ISPA Conference & Expo taking place in Phoenix September 24 – 26.

Meanwhile, the Global Wellness Institute has also released the 2018 Global Wellness Economy Monitor. And according to that, the number of global spa locations rose from 121,595 in 2015 to more than 149,000 in 2017. The spas employ nearly 2.6 million workers, and the total global spa economy has grown to a $118.8 billion market. The GWI report states that from 2015-2017, the hotel/resort spa category added the largest number of spas and revenue, and has now surpassed day/salon spas as the industry revenue leader.

 

Looking for marketing ideas for your spa? 

20 content marketing ideas for spas and salons

For more content marketing ideas for your spa, download our free guide with 20 blog topic ideas for spas and salons. 

Spa Executive magazine is published by Book4Time, the world’s most innovative spa, salon, wellness, and activity management software. Learn more at Book4Time.com