Partner profile: Q&A with Tomoka Nguyen of So.Wa Consultancy

Tomoka Nguyen, the founder of So.Wa Consultancy, has over 25 years of experience in the spa & wellness industry. After managing and opening some of the most prestigious wellness establishments in Asia, Tomoka was approached to consult for the opening projects at some hotels. Seeing the demand for a boutique approach to a spa and wellness consulting practice, Tomoka formed So.Wa.

Tell us what your company does.

We help hospitality leaders create wellness experiences that are memorable and meaningful for their clients and their teams.

‘So Wa’ comes from the Japanese: ‘so’ meaning to create and ‘wa’ meaning harmony or peace. In today’s changing wellness industry a business needs deep roots and a sustainable, long-term approach. We find harmony in everything we do: after all we are in the business of people, traditions and wellbeing.

Our boutique approach enables us to work as a part of team with our clients. We invest in developing people, within and beyond the spa & wellness department, to achieve the highest levels of guest satisfaction with the deepest level of knowledge and experience.

What services do you offer?

So.Wa Consultancy does not believe in a cookie-cutter approach. Each offering is uniquely crafted to meet each client’s needs. Offerings cover:

Concept Development: facility design, service and offerings, product concept, wellness programme, financials.
Private Labels: product concept, formulation, signature treatment, package design, cosmetic registration.
Pre-opening: project management, sales & marketing and PR strategies, staff recruitment, employee immersion.
Operational Support: assessment of operational efficiency, training, operational auditing, events and programmes.

For more Services, please refer to:

Who and how can you help?

Spa operators / owners
Hotel operators whose focus is on wellness
Any organization who considers wellness to be the pillar of their brand

The people I have worked with include The Legian Seminyak and The Legian Sire in Indonesia.

What makes you unique?

Deep cultural roots and in-depth understanding of Asian therapies and wellness traditions allow me to curate some of the most sought-after spa and wellness concepts, signature spa journeys, and exquisite spa product lines.

I am originally from Japan, a certified aromatherapist and natural skincare product formulator. Together with our partner, a renowned manufacturer in Japan with over 50 years of experience, So.Wa curates highly effective and unique spa products for our clients.

To learn more, visit So.Wa Consultancy.


We’re talking about sustainability this month at Spa Executive and Book4Time. Check out this Masterclass episode with host extraordinaire Sal Capizzi and Mehul Sharma, Founder and CEO of Signum Hotels. They discuss everything you need to know about sustainability in the hotel industry, including the wellness spaces within properties and resorts and the future of resourcefulness within the hospitality industry. It’s not to be missed! Watch it here
Spa Executive is published by Book4Time, the leader in guest management, revenue and mobile solutions for the most exclusive spas, hotels, and resorts around the globe. Learn more at

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