Travel is becoming a family affair, with multigenerational trips bringing together grandparents, parents, and children for shared experiences that strengthen bonds. In 2025, luxury resorts are rising to the occasion, offering versatile accommodations that balance connection and privacy.
At the other end of the spectrum from solo travel, multigenerational travel is surging as families increasingly value experiences that bring together grandparents, parents, and children. The Mountaineer reports that 74% of parents embrace the idea of vacations involving extended family, and more than 55% have started opting for trips that include grandparents as well as kids.
And according to a report from Virtuoso and Globetrender, in 2025, seven generations will be traveling at the same time for the first time in history. The youngest of these, known as “Beta Babies,” will be born to Gen Z parents, while other traveling generations will include Generation Alpha, Millennials, Generation X, Boomers, and “the Matures.” A new trend, “XZ Beta Travel,” highlights how Gen Z parents will vacation with their young children and Gen X grandparents, who frequently foot the bill.
Luxury resorts are taking notice and rethinking layouts and offerings to simultaneously provide privacy and connection. The key to meeting the needs of multigenerational families is flexible accommodations and a variety of spaces, like private villas, family-friendly resort spaces, and adults-only zones, so that family members can gather when they choose and retreat when desired. This design allows for intimate family moments and time apart.
Private group travel is also on the rise. Forbes reports that a recent survey by luxury travel advisors at Embark Beyond found that 61% of Americans are interested in traveling with extended families or a small group of friends in 2025. Embark Beyond’s founder, Jack Ezon, told Forbes, “Multigenerational travel is still the biggest growth area for us, and has been consistently growing for years. In 2019 multigen experiences grew by 22% and now account for 32% of our transactions and 43% of our overall revenue.”
Luxury resorts catering to multigenerational families are offering wellness-focused services, like family yoga sessions and kid-friendly spa treatments. As wellness tourism grows, hotels are integrating activities that appeal to all age groups, encouraging both relaxation and health-focused experiences that families can share together.
In 2024, CN Traveler reported that Canyon Ranch had started welcoming children to their Lenox, Massachusetts, property for the first time. Canyon Ranch CEO told the magazine: “We are finding that the passion for wellness extends across every age group and is more often at the center of family structures and strategies.”
The demand for multigenerational travel and wellness is expected to continue rising, especially among luxury travelers who prioritize connection, privacy, and exclusive experiences. These trends are reshaping the industry, encouraging hotels and tour operators to focus more on creating shared yet personalized experiences across multiple generations.
Spa Executive is published by Book4Time, the leader in guest management, revenue and mobile solutions for the most exclusive spas, hotels, and resorts around the globe. Learn more at book4time.com.