In 2025, solo travel is more than a trend; it’s a declaration of independence. With flexible itineraries and a focus on personal growth, solo journeys offer unparalleled freedom to explore the world on your own terms.
The number of solo travelers has been steadily rising over the past few years, according to reports. Hilton listed “MeMooners” as a 2025 trend in its most recent travel trends report, with nearly 50% of global travelers, especially Gen Z and Millennials, often traveling alone.
Hilton is prioritizing solo travelers in the design of dining spaces, with flexible seating options like an odd number of bar stools and varied table types. Food and beverage teams are also trained to cater to solo travelers, offering personalized tasting menus and smaller portions.
Other sources back this up. Bokun reports that the solo travel market is projected to grow at an average annual rate of 9.1% between 2023 and 2030, making it the largest growth segment in the global leisure travel market. And in 2024, Brian FitzGerald, CEO of Overseas Adventure, told Forbes that “Back in 2017, 27% of our travelers were solos. In 2019, it was 39%, and 47% in 2021. Today, it’s 50%.”
Chinese women, who have been dubbed “the world’s biggest travel spenders” and are huge market drivers, are reportedly embracing this movement. Asked how they define “luxury,” the majority (63%) of affluent Chinese women surveyed said “luxury” is defined by the ability to enjoy complete privacy and “me time,” while 72% also stated that they will maintain or increase solo travel in the future.
Reasons for choosing this option vary. Solo Traveler World asked its readers why they solo traveled in 2023, and how (as part of a group, independently, adventure, luxury, etc.). These were the responses:
Why:
I want to see the world and I don’t want to wait for others: 66%
I want to do what I want when I want: 57%
I like the feeling of freedom and independence: 46%
I want to meet new people: 42%
Personal growth: 33%
I have different interests than my friends: 40%
My partner does not want to travel as much as I do: 112%
More than 90% of these travelers will take tours, according to the survey. And many destinations offer guided experiences or meet-up opportunities geared specifically toward lone wolves.
Solo travel offers flexibility and freedom that traveling with others doesn’t. Solo travelers can create itineraries that suit their interests and pace, and aren’t bound by the preferences of companions, so they can change plans on a whim, explore less conventional destinations, or embrace spontaneous opportunities. And traveling alone may lead to more authentic interactions with locals and other travelers, as solo travelers may be more inclined to engage with their surroundings.
Social media and travel blogs are showcasing the appeal of solo travel. Influencers often share stories about overcoming fears, meeting new people, and experiencing unique adventures, inspiring others to embark on solo journeys. And solo travel is often associated with wellness retreats, meditation, and digital detox experiences.
Overall, solo travel continues to thrive as a meaningful and enriching experience, particularly among millennials, Gen Z, and women.
Spa Executive is published by Book4Time, the leader in guest management, revenue and mobile solutions for the most exclusive spas, hotels, and resorts around the globe. Learn more at book4time.com.