Spa KPIS are amazing. Just looking at your numbers and plotting how you’re going to improve them should make you dizzy with excitement. The term …
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Author: Spa Executive
Trilogy’s Ingrid Middaugh talks data, revenue, and marketing your spa
We spoke with Ingrid Middaugh, Vice President of Operations for Trilogy Spa Holdings, about data, revenue, and marketing your spa so it gets the attention …
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Are your employees lonely? Here’s what that could cost you
Are your employees lonely? Loneliness has a detrimental impact on the people who experience it and can have unfortunate consequences for the companies that employ …
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Enhancing retail sales in spas: the multisensory revolution with Yon-Ka Paris
Yon-Ka Paris products are designed to create an unforgettable multisensory experience while delivering maximum efficacy for skin care needs. In today’s hypercompetitive world of spa …
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Yon-Ka Paris: elevating the art of skincare led by new CEO, Antoine Lamarche
We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned …
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11 easy ways to improve retail sales in your spa
Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer …
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Featured property: Raffles London at the OWO
The health club spa at the Raffles Raffles London at the OWO, run by Pillar Wellbeing and Guerlain, is the first of its kind in …
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Scent expert, Caroline Fabrigas, on creating signature scents for spas & hotels
Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and …
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The power of scent marketing to increase sales at your spa
Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …
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21 hotel marketing tips and strategies for your spa & ancillary revenue departments
Guests can’t take advantage of your classes, excursions, and cabana packages if they don’t know these things are available. These hotel marketing tips will help. …
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