Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and …
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Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …
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What’s the best smell in the world? Researchers set out to find out. Here’s what they learned. You’ve probably heard it said that, while there …
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New research has found that aromatherapy, specifically the scent of rose, enhances learning during sleep, even outside of a laboratory setting. A new aromatherapy study …
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Research and technology are creating Next Generation Aromatherapy and leading the way for scent to be taken seriously as medicine. Aromatherapy is hardly new. The …
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