We just discussed the why and how of influencer marketing for spas over here. To add an insider perspective, and or more details on how …
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Category: Business
The why and how of influencer marketing for spas
Influencer marketing continues to grow and many companies are incorporating the approach into their overall brand strategy. These social media doyens may be classified as …
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Father’s Day at the spa – manly marketing to manly men
Have you given much thought to how your spa will be celebrating dads this year? Father’s Day, coming soon, isn’t the same industry revenue driver …
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Personalization: the key to customer experience
Custom-mixed Ayurvedic oils based on doshas. Personalized tea blends designed to elevate mood. Thermal wraps and scalp massages specially tailored to the weary, jet-lagged traveller …
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Christine Hays of Eastern Vibrations on how to use sound in your spa
Christine Hays is a spa and wellness director, and the CEO of Eastern Vibration, an international organization with a passion for healing with vibrations – …
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Wellness trend: 4 things you need to know about Sauna Aufguss
Do you or your guests get bored and lonely in the sauna? It doesn’t have to be that way. Sauna Aufguss, an involved and somewhat …
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How spa treatments can help your guests battle hay fever symptoms
Hay fever season is upon us. Get out the tissues, and expect an influx of miserable guests with itchy eyes, runny noses, non stop sneezes, …
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New book says you can turn around your spa’s retail sales with a new approach
We all know generating retail revenue is a challenge for most spas. A new book contends that this can be turned around with a shift …
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Alberto Apostoli on spa design, the most important considerations and most common mistakes
The design of your spa can make or break your success. You want your guests to love your space, so they will lose themselves in …
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Hot trend: crystal healing & how to work it into your spa experience with Heather Askinosie of Energy Muse
Crystals are nothing new to wellness, and are said to have been used by energy healers since ancient times. But they’ve certainly seen a rise …
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