Do you or your guests get bored and lonely in the sauna? It doesn’t have to be that way. Sauna Aufguss, an involved and somewhat …
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How spa treatments can help your guests battle hay fever symptoms
Hay fever season is upon us. Get out the tissues, and expect an influx of miserable guests with itchy eyes, runny noses, non stop sneezes, …
Read moreNew book says you can turn around your spa’s retail sales with a new approach
We all know generating retail revenue is a challenge for most spas. A new book contends that this can be turned around with a shift …
Read moreAlberto Apostoli on spa design, the most important considerations and most common mistakes
The design of your spa can make or break your success. You want your guests to love your space, so they will lose themselves in …
Read moreHot trend: crystal healing & how to work it into your spa experience with Heather Askinosie of Energy Muse
Crystals are nothing new to wellness, and are said to have been used by energy healers since ancient times. But they’ve certainly seen a rise …
Read moreSimple menus and social media: Shangri-La’s Carlos Calvo-Rodriguez on trends he’s excited about
Carlos Calvo Rodriguez is the Corporate Director of Spa Training at Shangri-La Hotels and Resorts. Like many in the industry, he started his career in …
Read moreSpa Connectors’ Kathryn Moore on the dire need for a new approach to training in the spa industry
Kathryn Moore is the founder and Managing Director at Spa Connectors, which offers comprehensive business, recruitment, and training solutions for 5-star spas and wellness centers …
Read moreLynelle Lynch of Bellus Academy on partnering with ISPA to promote careers in the spa industry, and why this matters
Lynelle Lynch is the owner of Bellus Academy, a San Diego-based beauty and wellness academy with17 programs spanning the entire beauty and wellness industry. She …
Read moreOM4 Organic Male CEO Michael Bruggeman on successful marketing to men
More men are enjoying what was once considered a girly activity, and taking trips to the spa or salon. A new study by market intelligence …
Read moreSpa trend: ASMR, and why you need to learn about it now
By now you’ve heard of Autonomous Sensory Meridian Response, more popularly referred to as ASMR. A physical sensation response to audio, visual, and tactile stimuli …
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