Bliss joins PETA’s Beauty without Bunnies program after complete brand relaunch to become cruelty free

Animal lovers, vegans and fans of PETA and Bliss spas and  products can rejoice.

Bliss recently announced a partnership with PETA (People for the Ethical Treatment of Animals) and acceptance into the organization’s Beauty Without Bunnies program. Earlier this year, Bliss underwent a complete brand relaunch, which included new products and 100% cruelty-free, paraben-free skin and body care formulas, which are officially certified as cruelty-free by PETA standards.

Bliss believes that inner happiness unlocks outer beauty and therefore recognizes that creating efficacious, yet cruelty-free products is essential to its consumer’s happiness. The Beauty Without Bunnies program is a valued resource for thoughtful shoppers to identify brands backed by PETA standards, as these brands have committed to not test on animals nor sell in markets where animal testing is required by local law and regulations.

“As a brand we are passionate about how our products are made and where the ingredients come from. Vowing to be cruelty free was an indisputable choice when relaunching, as it is of the utmost importance to not only our consumers, but our company and brand values,” Bliss CEO, Meri Baregamian said in a media release. “Shoppers can find comfort in the fact that Bliss formulas are 100% cruelty-free and free of other harmful ingredients without sacrificing the same high-quality and innovation that they have come to expect, know, and love from the brand.”

PETA senior vice President Kathy Guillermo said, “PETA welcomes Bliss and its commitment to cruelty-free products to our Beauty Without Bunnies program. Bliss recognizes that no animals need to suffer and die to create amazing products, and we applaud their compassion.”

As a part of the rebrand, Bliss is also proud to offer a collection of vegan skin and body care products as well as a new 100% cruelty-free spa menu debuting in spring 2019, guaranteed to keep your skin – and furry friends – 100% happy.

Learn more about PETA’s Beauty Without Bunnies program