Naked Labs’ affordable 3D body scanner


Introducing a new, affordable 3D body scanner by Naked Labs Inc.

The Naked 3D Fitness Tracker, or simply “Naked,” is the world’s first 3D body scanner designed for home use, and it retails for significantly less than other 3D scanners.

Naked includes a full-length 3D scanning smart mirror with a connected rotating scale — or “turntable” — and companion mobile app. The technology consists of a scale that rotates the user 360 degrees in 15 seconds in front of a WiFi/Bluetooth-enabled mirror that uses cameras to construct a 3D body model. After scanning, users can view their scan in the mobile app to see a full suite of metrics including body fat percent, lean mass and fat mass, circumferences, side-by-side comparisons, and historical data. The technology allows users to track how their bodies change over time.

Naked Labs co-founder and CEO Farhad Farahbakhshian came up with the idea for Naked while working as a spin instructor in the San Francisco Bay Area. Farahbakhshian repeatedly witnessed discouraged gym goers abandoning their fitness goals because they weren’t seeing visible results, even though they were actually making progress. The idea was to design something that would allow people to see those changes that weren’t visible to the naked eye, or through unreliable methods like scales and selfies – and keep them motivated to continue.

From the media release:

“Naked Labs believes that every body has a story. Giving people the opportunity to see themselves in an objective, visual way reveals the impact that diet, exercise, and other daily decisions has on the body. Additionally, 3D scans show progress faster than anything else, keeping users motivated and accountable. Democratizing this information — previously available only in gyms and medical facilities — empowers the individual to take control of his or her own body story.”

“We have been looking forward to this day for a long time,” said Farahbakhshian. “Today, people are searching for evidence-based methods to track health and fitness that aren’t solely focused on weight. We are excited to get Naked into people’s homes to give them better insight into exactly what’s going on in their body and help them work towards their goals.”

Most other available body scanners are designed for business use, and retail for between 10,000 USD and upwards of $100,000 USD. The Naked 3D Fitness Tracker is available in the U.S. for $1,395 at The companion Naked app is free to download.


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