We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned …
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Can raising prices instead of discounting increase sales?
According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them. In the world of …
Read more11 easy ways to improve retail sales in your spa
Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer …
Read moreFeatured property: Raffles London at the OWO
The health club spa at the Raffles Raffles London at the OWO, run by Pillar Wellbeing and Guerlain, is the first of its kind in …
Read moreDear Sal, how can I hire the best spa employees?
Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …
Read moreScent expert, Caroline Fabrigas, on creating signature scents for spas & hotels
Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and …
Read moreThe power of scent marketing to increase sales at your spa
Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …
Read more21 hotel marketing tips and strategies for your spa & ancillary revenue departments
Guests can’t take advantage of your classes, excursions, and cabana packages if they don’t know these things are available. These hotel marketing tips will help. …
Read moreHow AI can help with recruitment & retention in hospitality
AI could play a significant role in improving talent acquisition and retention in hospitality. Here’s how. Everyone is talking about generative Artificial intelligence (AI) and …
Read moreRevinate empowers hoteliers to deliver delightful experiences and drive direct revenue
Revinate helps businesses increase revenue while delivering delightful experiences. Unlocking the potential of personalized marketing and enhancing guest experiences are key priorities for today’s hoteliers. …
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